All About Smart Web Application

Web applications are the latest way of interacting with customers. The application of a company can make or break the company’s sales and profits. Customers today are extremely tech savvy, so choosing to promote online is a wise and smart choice. Creating a web application is probably the most effective way of getting in touch with your customers. Web applications serve numerous purposes related to company businesses.

Advantages of Web Applications

Web development depends largely on the promotion of products and services. It also involves providing a method of easy access which is informative at the same time. A web application can cover all such demands that are very necessary to fulfill to ensure customer satisfaction. An application can help in boosting such needs by many folds. Applications, abbreviated as apps in common tongue, are used by audience and users all over the world. A professional web developer creates attractive apps which incorporate latest and interactive graphical user interfaces. Interactive being the keyword here is a matter of output of creativity. Professionals are entirely updated about all the current trends in technology. This helps them design something that people actually seek.

A company with an active web application also has comfortable communicability with its customers. Instead of going overboard with letters, SMS and calling systems to reach out, a web application is a good idea. It serves all the purposes because every kind of communication is integrated into one application. This makes the entire process very easy, convenient, and most importantly, cost-effective. The only cost required is the internet connection, which is, of course, a staple in any company’s expenses and communication tactics.

Loyalty Programme

A loyalty programme is an efficient method of interacting with customers and making sure they are updated about your business values, sales, and other statistics. A website application development company designs an application, which not only provides communication services but also has a news feed. This feed allows the company to upload important information on a regular basis or as per the requirement of the company. Respective measures taken are easy uploading capability of the application.

Avoiding Trouble

Websites face a lot of undue traffic which often causes communication blockage and system failure. A rewarding solution is a mobile application. These can be used over any compatible device and gives users a one-on-one interaction facility. Nobody gets stuck in the server failure issues in this method. When servers fail one too many times, customers interpret the situation as poor maintenance and unprofessional approach from the company’s side. You can clear your way to the success of all such obstacles by simply introducing a web application for your company.

You could be lagging behind many competitors in this digital era if you fail to make a web application for your company. Give customers the best- a scope for them to connect with your company in one touch, and a convenient platform for reviewing your services. Professional website development companies save your time and money and do the job for you. Opt for a right strategy for online marketing, and there is no better way to pave the way other than gifting your customers a web application privilege.

Reason Why You Should Make Your Website Mobile Friendly

On April 21, 2015, Google released a new algorithm update in the name of “Mobilegeddon”. It punished the websites that were not mobile-friendly. Google designed and released this algorithm update to give more emphasis on mobile-friendly pages. As the consequence of it, many mobile-friendly websites received better position/ranking on the SERPs (Search Engine Result Pages) of Google. At the same time, the websites that lacked mobile-friendly web pages lose their ranks on the SERPs of Google.

Immediately after it, the necessity and popularity of mobile-friendly websites have increased noticeably. Now, almost all businesses look for a mobile friendly or all-device-responsive-website designed by professional website developers.

A mobile-friendly website ensures many benefits as given below:

• More website visibility
• Better user experience
• More website traffic
• Improved performance in both search market and display market
• Faster download speed
• Portability and connectivity
• Significant brand identity
• New advertising opportunities
• Better engagement with mobile-specific features like click-to-call, mapping functions, and many like these

How to create a mobile friendly website:

Use responsive design

The responsive web design ensures an optimal viewing experience and improved interaction experience. A responsive web page easily gets set well in various media environments and adapts the screen sizes (resolutions) of various internet access devices. It becomes easily visible with a minimum endeavor of resizing, panning, and scrolling across a variety of devices like Desktop, Laptop, Smartphone, Tablet, iPod, etc.

To do so, professional web designers and website developers use flexible layouts, flexible images, CSS3, Bootstrap, media queries, fluid, and proportion-based grids. Responsive web pages are smart enough to detect the visitor’s screen size and orientation. It can adopt the changed layout accordingly.

Include a viewport meta tag

The viewport is a virtual area followed by the browsers. It helps search engines to determine how every piece of content is scaled and sized on a web page. It tells a browser that your web pages need to fit the available screen sizes. Using it in the header section is always good and advisable.

Use high-resolution images

It is always advisable to use high-resolution images. It will ensure better user’s experience and high standard. The latest smartphones are using high-definition screens. These need a high-resolution image that is nearly double of a desktop resolution. Getting high-resolution images helps you avoid blurred images and other pixel related issues.

Take care of button sizes and font sizes

You must consider button sizes and font sizes. Button sizes and font sizes matter a lot for the smartphones and other mobile devices. The font size must be at least 14px. Similarly, the button size should be at least 44px by 44px (according to Apple’s design guidelines).

The Importance Of Web Development

In today’s world of online preference, it has become very important for a brand to highlight all its positive points on the go. A website always helps a brand in establishing its pillar on the online front. But the fact should not be ignored that only having a website is not the end of the road. Proper measures are required to be adopted in spreading awareness about your website. In that case, web development is all that you need.

Now website development caters to a way in which the awareness is spread among the people about the various products and services that your website efficiently offers. It is basically the best way to convince and influence the audience regarding the features and necessity of your product or services.

Enhances The Communication Path Effectively

Communication and interaction with your clients and visitors is an essential part of your marketing and PR strategy. With the advent of a proper website, this communication scenario becomes much more viable and further provides a way to get in touch with the potential buyers of your products. Now while you are communicating with your clients, always make sure that you collect as much data and content that you can.

For instance, the market preferences of the customers, product preference, choices and so on. Then make it a point to make a particular social blog based on the data that you have collected. Always respond to all the feedback that you get on that blog. In this way, your website would not be a selling strategy for your brand but it would also give you a platform to understand the needs and demands of your audience.

Your Reliability Is On Stake

In most cases, it has been seen that a lot of people have a problem in believing on an online brand. A website in that scenario provides an appropriate way of portraying the credibility of your brand and attracts the interests of the customers. So you should be very careful in the way you handle your website in front of the online world.

A professional representation of the company is always preferred than an informal conduct. With the assistance of website application development, you would get the chance to add all your skills, talents and credentials to a particular website and use it in the best possible way you can.

Improvement Of Your Connectivity

As a brand, you always need to build that connection with your clients and visitors. You need to extend your reach and look out for potential customers anywhere and everywhere. Planning on a suitable website development procedure, you might just end up having an effective platform to pitch for your products and services. Moreover, a website would make your brand even more accessible to the audience with the gradual increase of your high-end exposure and suitable organic traffic on your specific website.

Five UX Features You Must Consider

Today, almost 40% of the world’s population find comfort in buying things online. This makes retail merchants opt for maintaining a vibrant online store besides their customary physical storefronts. But, competition, rather fierce competition is prevalent in eCommerce segment too. While it’s a backbreaking job for them to drive attention of shoppers to their sites, when that’s achieved, pushing them to buy products is another challenge. However, there are quirk ways to ensure that! Besides, focusing on the development of the eCommerce site from the core, here are some prove UX related facts, considering which will help retailers to secure a great number of purchases every day.

Decreased loading time

Just a fraction of seconds delay can cost you a lot by leading to a decrease in conversions by 6-7%. Majority of visitors just leave away a site when it takes more than 3 seconds to load. To make sure you are not losing any visitor because of increased loading time, execute strategies to pace it up. Like better plan for hosting, use of caches, reduction in external scripts, compressed files for images.

Enhanced Product filtering options

Like most eCommerce sellers, you too must be offering an overview of your product stocks at the homepage to let visitors understand the depth of your store. But, what about the chances of them getting the product they need at once? To help them get what they want, funnel all your products into relevant categories. Besides, make the search box hyperactive or sensitive to what visitors type there with typo-corrections, auto keyword suggestions, product recommendations, etc.

Quality Product photos and the right information

An important aspect to consider, it is also the single factor that can directly tempt buyers to click on the Buy button. So, you need to be extra careful about it. Try putting up images that are of high resolutions, can be viewed from multiple angles and is zoomable enough to give viewers the minute details. However, only images aren’t enough. You need to keep your buyers informed about the actual utility they will get from the products, elaborate its features, and also show them the exact price, size charts and colour options (if applicable) alongside.

Bring scarcity factor into play

While everything in this digital world is available at the fingertips, scarcity of goods still scares out people. They fear of missing out a product they need and so they straightway purchase it whenever it’s on sale. So, on your website try including some elements for scarcity like stocks count below the product, flash sale display on the main page with a time limitation for sales.

Trust institution

Security stands as a prior concern for every eCommerce business as they take up personal and financial details of buyers to facilitate online transactions. Trust seals are hence essential in every site to build trust in buyers. Another way is to remain transparent to them about the site’s security policies, by providing them direct links to the customer support and services page.

Gone are the days when retailers used to depend on face-to-face marketing, ad banners, campaigning to lure customers to buy stuff from their stores. Now, with eCommerce, things took 180-degree turn. Retailers now need lesser such ad campaigning efforts but more efforts to put on the web development frontier, especially on UX designing aspects to get customers flocking into their eCommerce sites.