Things About Facebook Small Business Marketing

We all understand that Facebook is one of the most popular social media platforms in Australia. However, recently some of our clients have expressed their frustration with their ‘Facebook business pages’. The key frustration is that their business page just doesn’t seem to be driving traffic and generating leads and there is little engagement. Lots of time and energy going in but not too many results.

Why are small business owners getting these results?

Let’s take a closer look at why there might be a lack of engagement on Facebook business pages. Let’s also explore how you might be able to work smarter and use Facebook more effectively and discuss some of the common pitfalls to avoid when it comes to using Facebook for Small Business Marketing.

Understanding how Facebook works

Facebook determines what people see in their “news feed” based on an algorithm. It’s a mathematical formula used by Facebook to determine what to show people who are Facebook users. Facebook focuses on the posts that people ‘like and engage with’ most. Therefore, if people like, share or comment on a post from a particular Facebook page, Facebook believes that this information is more relevant to the person because they are spending more time ‘engaging’ with that content. As a result, more content from that page is placed into the person’s news feed.

Facebook Small Business Marketing

Facebook is a “social” media tool and therefore will always favour content posted by friends, family and social connections over business content. Business content usually doesn’t get the same traction as personal content and often requires a ‘boost’ so that the content can get in front of people. In general, business content gets seen by very few of the people who have liked your business page, these days you need to use paid Facebook advertising to get in front of your audience.

Business content on Facebook

Ultimately, like any other business, Facebook is a commercial entity and needs to make money and profits to satisfy stakeholders and investors. As many of you may have already realised, Facebook knows it’s worth and understands that it can be an effective digital marketing tool, that gives business owners access to a large world-wide audience and prospective customers! Facebook also understands that business owners are willing to pay to access new customers and reach new audiences and therefore has tapped into this market.

Boosting Posts & Paid promotions

One way to get more people to see your posts or news items is to pay so that you can ‘boost’ your post. Remember ‘organic reach’ which is not paid for, is very limited on Facebook nowadays particularly for business pages. Therefore, to get in front of your target audience you really need to consider boosting your posts or running paid advertising campaigns or promotions to increase reach and engagement.

How can I get some traction without paying?

There are a few ways, at the time of writing this article, but they take more effort.

Facebook LIVE

Facebook “Live” which is a newer feature that Facebook has introduced, allows users to run live video streaming events. This is a fun and engaging way to reach your audience but you need to be comfortable in front of a camera and ready to answer questions and comments as there is also live interaction features that lets you know what’s on your customers’ minds. It’s not for the faint hearted but gets better cut through and larger reach.

Facebook Groups

Facebook groups are different to Business pages and seem to be able to achieve more organic reach. Facebook groups are online forums that allow for small groups to communicate they generally focus on a topic of interest and are there to allow people that share common interest to interact and share knowledge, opinions and ideas. People can join groups that are often administered or moderated by one of more Facebook users. It could be a group that centres around a common cause or an activity such as mountain bike riding or photography, or it could even be centred around supporting others who are in a similar life stage or have similar circumstances such as a single parents group or an Autism Parents network or a group specific to small business owners.

With so many different options on Facebook it’s sometimes difficult to determine what is the best option to go with or sometimes even where to start.

Keep in mind…

Don’t create a personal profile for your small business.

Some new business owners and entrepreneurs create personal profiles for their businesses and brands, instead of creating a relevant Facebook Business Page or group. This is not ideal as it puts your business at a disadvantage. This is because Facebook business pages offer you a host of content creation tools, paid promotional opportunities, and analytics that are linked to a Facebook Business Page and will not be available to you if you set up a personal page.

Use Calls to Action

Once you’ve set up your business page, use a Call to action to get visitors to engage further with your business or brand. Is Facebook a referral source but you ultimately want to get visitors over to your e-commerce store or website? What do you want them to do when they get to your Facebook page? Call to actions are buttons with text on them like “Watch Video,” “Sign Up,” or “Book Now” these buttons can be customized or can include a (URL) web link to a ticketing page or e-commerce site.

How To Improve Your Sales Using Social Media

Nowadays there is huge competition prevailing in the online marketplaces. Thus, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and create more sales.

In this post, you will explore seven tips for improving online sales using social media:

1. Use messaging services to offer excellent sales support

You must focus on providing sales support by using native chatting within every social network. By using conversational e-commerce you can use the messaging services that will help you to personalize, automate and customize your communication. These messaging apps have become great go-to-choices for many customers. It helps them to directly interact with companies as these apps have increased engagement and retention rates.

So, if you aren’t using messaging apps to automate confirmations and for selling, you’re losing a big social e-commerce opportunity. However, make sure to be careful while using automated chat apps such as Facebook Messenger Bots.

2. Analyse conversations about your brand and services

When it comes to participating in conversations with your customer’s social media is the most effective tool. However, the continuous attack by customers make it difficult to determine the useful information. Thus, keeping an eye on your users online activities will help you to understand the confusing situations. You will be able to generate more leads and create effective marketing strategies.

Brand listening is the skills of developing important insights by analysing your clients’ conversations about your services, brand, and competitors. However, you will need to need to focus on more than simply monitoring your official social media accounts.

3. Encourage your users to share their personal experience

There is no doubt that the success of every social media is not based how much they talk about themselves. Instead, it depends on how much their customers talk about their services and brand. Thus, you must provide your customers an option to share their experience before, during and after making a purchase.

A recent evidence has shown that 1 out of 3 Facebook user has first shared, liked and commented the product prior to purchasing it.

4. Provide easy and quick buying options on your social channels

These days we can see a great expansion in retail sales that are driven by social channels. In these channels buying buttons play a major role in generating more sales. With the help of the buy buttons your clients can make smooth and secure purchases from within the social networks. This reduces the need to follow a multi-step process and limit it to a single click sale process.

5. Feature User-generated content (UGC)

The content that is created and shared by your customers, followers and fans on social channels also generate content – User-generated content (UGC). They either create it instinctively or through other options like giveaways or contests. Curating UGC’s work effectively for e-commerce businesses. Usually, people who see UGC are 97% more likely to buy your services, according to Business Insider.

The content generated in the form of images by the customers also work effectively. In fact, 77% of online shoppers choose Instagram pictures when they were to make a choice between UGC (like images posted on Instagram’s) and professional images (given on the pages of product description). When you use authentic pictures it works as a social proof, enhance your ad performance, attract high-intent visitors from Instagram to product pages and improve on-site conversion rates.

6. Develop seasonal and business-related content

Almost all eCommerce businesses create effective business-related according to the seasonal calendar. They perform very well in generating sales, creating special offers, incentives and emails. They also outdo at stocking their social channels with announcements about all related seasonal e-commerce activities.

But when you create seasonal content that isn’t highly promotional most stores fall short. Therefore, it is best to stay organized with an effective content creation platform on your social media channel.

7. Create social-friendly visuals

Nearly all businesses using social streams are hard pressed to create social-friendly content. As users are more knowledgeable and they avoid generic stock images. According to a Chute Digi day Study over 70% of users find it at least two times more effective to use pictures than only written content alone.

However, the problem arises when a web owner is not able to hire a professional designer. In that case, you can consider using Buffer’s Pablo, which offers more than 600,000 royalty-free photos to choose from. On the other hand, if you need pictures for graphics and infographics, using Venn gage will be a great option. It offers hundreds of design templates to generate detailed images quickly. These templates are usually are categorized into Beginner, Intermediate, and Advanced. So, you c

Things Influencer Should Take From Big Brands

Traditional forms of advertising just aren’t cutting it anymore. Commercials and online advertisements are easily overlooked, skipped, and muted, leaving budgets with little to show in regards to customer acquisition and brand awareness.

This is 2018 and people are searching for information from those they trust or see as experts. That’s what makes influencer marketing so valuable. It opens the door for authentic stories and experiences to formulate around brands in a way that can’t be accomplished through other types of advertising.

If you’ve been hesitant to take the plunge into influencer marketing, then hopefully these five strategies that big brands implement will change your mind.

1. Celebrities or No Celebrities? That is the Question.

It makes sense to think that if a brand hired a celebrity with millions of followers, their campaign would be more successful because it would reach a larger audience.

But this couldn’t be further from the truth.

Recent research has shown that engagement actually starts to decrease as follower counts grow. After evaluating over 800,000 Instagram users, Markerly discovered that those with 1,000 or fewer followers had an 8% engagement rate, while users with over 10 million followers only had a 1.6% engagement rate. The research goes on to show that hiring influencers with 10,000 to 100,000 followers gets you the best results.

One of the biggest reasons for this is because micro-influencers tend to build a following based on what they share on their blog or social channels. If someone consistently posts about being a mom, odds are that other moms are going to follow along and relate to that influencer’s content. With each new post, more and more credibility is built, and eventually this influencer may become their audience’s go-to expert on the topic.

By the time that influencer publishes a sponsored post about a product they’re raving about, they’ve already built the trust of their audience, and those followers will want to try the product as well. This is a win-win situation because as more followers begin to talk about the product or buy it, the brand should experience a lift in their own follower counts, as well as their sales.

Aside from having better engagement rates and a more targeted audience, micro-influencers also cost significantly less than celebrities. Hopper HQ recently shared that a single Instagram post from Selena Gomez costs $550,000. In contrast, it costs $214 on average to hire a micro-influencer in the United States to post on Instagram. That means a brand could hire approximately 2,570 micro-influencers in exchange for one Selena Gomez post.

Bigelow Tea, in collaboration with Walmart, realized their money was better spent with micro-influencers, so they worked with Collective Bias on their Tea Moments campaign, and the results were stunning. By hiring influencers in the healthy living and wellness verticals, the product fit authentically into their blogs and social channels. The content was so well received by the influencers’ audiences that Bigelow Tea experienced an 18.5% sales lift and over 44 million impressions from the campaign.

2. Creative Freedom – What It Means and Why It’s Important

A common mistake brands make when first working with influencers is trying to have too much control over the process. If you chat with an influencer, odds are they’ll tell you creative freedom is one of the most important things they look for before agreeing to participate in a campaign. They understand what their unique voice is, and if they aren’t offered the ability to keep that voice, odds are they’ll decline working on the campaign. Or worse, if they participate in the campaign and their followers don’t respond well to it because it appears inauthentic, the brand may develop a negative conversation amongst their target audience.

While it may be difficult for brands to give up control of the creative process, it’s important for influencers to be trusted to do their best work. This is why hiring influencers who are on-brand with your values and style is so important.

DSW’s 12 Days of Converse campaign found five influencers that fit their ideal demo and hired them to design two to three pairs of Chuck Taylors, then announce to their followers that they could win a pair of their own. Those simple details paved the way for influencers to unleash their creativity, and the response from their followers was insane. For less than $15,000, the campaign generated over 3 million impressions and over 100,000 engagements.

DSW continues to be an active participant in influencer marketing campaigns, and their revenue has steadily increased year after year. For the fiscal year 2016, DSW company revenues were at $2.7 billion, and they are now at $2.8 billion for 2017, which is a record high for the company.

3. Exist Where Your Audience Exists

Ten years ago, blogs and websites were some of the only online ways to tell audiences about your product. Today, there are several social platforms available to advertise on, like Facebook, Instagram, Pinterest, and YouTube. So how do you know which platform is best to have influencers post on?

With social media constantly changing social, it’s difficult to pinpoint exactly where you should have content going live so that your ideal target audience sees it, so an alternate strategy is to have influencers post on multiple platforms.

Bertolli hired nine influencers to publish blog posts, social amplifications, and videos about their olive oil products so that no audience was left out. By doing so, their campaign generated an estimated 6.8 million total views and $14.37 in earned media revenue for each $1 they spent on the campaign.

The blog posts were great for sharing recipes that called for using the product, and those recipes were in turn easy to pin on Pinterest. Instagram was a useful platform for showcasing one of the final recipe images, and to direct readers to get the full recipe on their blog.

Airheads had a similar strategy. In their campaign, the anchor videos lived on YouTube and were amplified on other social platforms to generate more traffic. This strategy resulted in over 1.3 million video views from just three influencers, and over 44,000 social engagements across all channels.

4. Think Numbers Are Everything? Not So Fast!

It’s easy to get caught up in the numbers you see from a viewer’s perspective. For example, if your campaign goal is to get over 20 million impressions and 10,000 engagements, it may be very tempting to look for influencers who have a high following and lots of comments or likes on their posts.

The unfortunate reality is that numbers don’t tell the entire story. In fact, many influencers participate in Instagram pods and Facebook threads where they share their content with their influencer peers, and everyone then likes and comments to help make it seem like that influencer has an engaged following.

On the outside, the numbers look solid, but on a deeper level, the goal of reaching the target audience isn’t achieved.

One way brands can avoid this pitfall is by hiring influencers who consistently create quality content and fit the brand’s image. According to Jonathan Long, Market Domination Media’s founder, small accounts often outperform the larger ones, sometimes up to 300%. That’s right – 300%.

When brands stop looking at numbers, they are forced to look at each influencer as an individual instead. What does that person bring to the table? Do they regularly interact with their followers? Are their photos telling a story?

These are all questions brands should ask before launching an influencer marketing campaign.

Subaru understood the importance of quality over quantity and hired influencers to post a total of 58 sponsored posts for their Meet an Owner campaign. Since almost everyone owns a car, Subaru found relevant influencers in a variety of verticals, like fitness and art, to share their story.

1.9 million likes and 9,000 comments later, Subaru not only received increased brand sentiment and awareness, but they also positioned themselves to have another stand out year in the auto industry. In fact, influencer marketing is to partly thank for their 10% sales growth in 2016.

5. Surface Data Doesn’t Tell the Entire Story

Once a campaign has wrapped, it can be easy to walk away from it and start on the next big project. But in order to continuously execute a solid influencer marketing strategy, it’s important to revisit the data and take a deeper dive into the analytics of each campaign.

For example, knowing how many referrals are being sent your way, how many new leads you’ve gotten, what sales growth you’ve seen, and customer acquisition costs are all measurements that should be assessed on a deeper level.

Charmin partnered with Mavrck to to help track clicks to coupons, product reviews, and sign ups for an entire quarter so that they could look for trends in data, like the ones mentioned above. Over the course of that quarter, Charmin was able to see that they received over, 5,300 coupon clicks, 1,800 product reviews, and an average product rating of 4.82 out of 5.

If you aren’t sure how or where to look to analyze your results, Social Media Examiner has some great tips for how brands can conduct analysis on their own with a little help from Google Analytics.

It’s Time to Take the Plunge!

One final takeaway to consider is that every influencer marketing campaign is different. What worked for one brand might not work for another, and that’s why following these five strategies is so important. They help outline the basis for a successful campaign, but avoid getting too far into the weeds.

Anyone who is looking to improve their marketing approach should consider implementing these five strategies the next time they work with influencers. As mentioned previously, influencer marketing continues to grow and be a powerhouse for brands big and small. By putting these five strategies into practice, you can set yourself up for a successful campaign that reaches your ideal audience and builds your brand sentiment.

Tips To Make Money From Social Media

Every sensible business owner today should have a social media marketing strategy. The real secret to success is in being able to earn money from your social media following.

At the end of the day, you’re in business to make money, not just constantly post free content.

Take Advantage of Facebook’s Options

With over two billion users on Facebook every month, this is the best place to start to generate income from your social media following. Your Facebook fan page should mirror who you are and why you’re worth doing business with. You should make the most of the special features Facebook offers, including:

  • The Like button
  • Contact Us button
  • Email sign-up tab
  • Polls
  • Events

Give obvious calls to action, like, “Click the Like button so you can keep up to date with all of the hottest news” or, “Click the Contact Us button and we will be delighted to answer your questions.”Encourage Engagement

Motivate people to like, comment and share your posts. This will maximize your messages about your business, and more traffic means most likely more money. You can do this on most social media networks, not only Facebook.

Promote Your Account to Get Followers

Facebook makes it possible for you to advertise your profile in order to get more likes and followers. You can do the same on Twitter, Pinterest, LinkedIn and more.

Boost Your Best Posts

Check your Facebook Insights and find the content that is getting the most engagement. Then convert them into an ad by boosting the post. It should have a link they can click to learn more. Focus on the audience carefully so your boosted post will be shown to people interested in your market.

Produce Ads from Scratch

Creating a Facebook ad from scratch on Facebook will take a little more time, but give you more control. You’ll need:

  • A good picture
  • An attention-grabbing headline
  • An intriguing description
  • A URL to send them to in order for them to take an action, such as subscribe or buy now

Market on YouTubeYouTube is one of the top five sites in the world and the top video-sharing site. Develop how-to videos and useful content. Include a call to action to subscribe to your list, or to buy a product.

Pinterest

Research has found that Pinterest users are 80% women and that at least half of them buy products they see on the site. Starting a business account on Pinterest instead of a personal account offers a number of benefits. Pinterest provides analytics to the business owner, buy buttons on pins, and other helpful business tools.

Instagram

Instagram is all about images and video. Use hashtags to promote your products. Instagram stories get sent out to all your followers, but are only there for One day and then they disappear. These are a great way to post flash sales and special offers that can help you make money fast.

All About Smart Web Application

Web applications are the latest way of interacting with customers. The application of a company can make or break the company’s sales and profits. Customers today are extremely tech savvy, so choosing to promote online is a wise and smart choice. Creating a web application is probably the most effective way of getting in touch with your customers. Web applications serve numerous purposes related to company businesses.

Advantages of Web Applications

Web development depends largely on the promotion of products and services. It also involves providing a method of easy access which is informative at the same time. A web application can cover all such demands that are very necessary to fulfill to ensure customer satisfaction. An application can help in boosting such needs by many folds. Applications, abbreviated as apps in common tongue, are used by audience and users all over the world. A professional web developer creates attractive apps which incorporate latest and interactive graphical user interfaces. Interactive being the keyword here is a matter of output of creativity. Professionals are entirely updated about all the current trends in technology. This helps them design something that people actually seek.

A company with an active web application also has comfortable communicability with its customers. Instead of going overboard with letters, SMS and calling systems to reach out, a web application is a good idea. It serves all the purposes because every kind of communication is integrated into one application. This makes the entire process very easy, convenient, and most importantly, cost-effective. The only cost required is the internet connection, which is, of course, a staple in any company’s expenses and communication tactics.

Loyalty Programme

A loyalty programme is an efficient method of interacting with customers and making sure they are updated about your business values, sales, and other statistics. A website application development company designs an application, which not only provides communication services but also has a news feed. This feed allows the company to upload important information on a regular basis or as per the requirement of the company. Respective measures taken are easy uploading capability of the application.

Avoiding Trouble

Websites face a lot of undue traffic which often causes communication blockage and system failure. A rewarding solution is a mobile application. These can be used over any compatible device and gives users a one-on-one interaction facility. Nobody gets stuck in the server failure issues in this method. When servers fail one too many times, customers interpret the situation as poor maintenance and unprofessional approach from the company’s side. You can clear your way to the success of all such obstacles by simply introducing a web application for your company.

You could be lagging behind many competitors in this digital era if you fail to make a web application for your company. Give customers the best- a scope for them to connect with your company in one touch, and a convenient platform for reviewing your services. Professional website development companies save your time and money and do the job for you. Opt for a right strategy for online marketing, and there is no better way to pave the way other than gifting your customers a web application privilege.

Reason Why You Should Make Your Website Mobile Friendly

On April 21, 2015, Google released a new algorithm update in the name of “Mobilegeddon”. It punished the websites that were not mobile-friendly. Google designed and released this algorithm update to give more emphasis on mobile-friendly pages. As the consequence of it, many mobile-friendly websites received better position/ranking on the SERPs (Search Engine Result Pages) of Google. At the same time, the websites that lacked mobile-friendly web pages lose their ranks on the SERPs of Google.

Immediately after it, the necessity and popularity of mobile-friendly websites have increased noticeably. Now, almost all businesses look for a mobile friendly or all-device-responsive-website designed by professional website developers.

A mobile-friendly website ensures many benefits as given below:

• More website visibility
• Better user experience
• More website traffic
• Improved performance in both search market and display market
• Faster download speed
• Portability and connectivity
• Significant brand identity
• New advertising opportunities
• Better engagement with mobile-specific features like click-to-call, mapping functions, and many like these

How to create a mobile friendly website:

Use responsive design

The responsive web design ensures an optimal viewing experience and improved interaction experience. A responsive web page easily gets set well in various media environments and adapts the screen sizes (resolutions) of various internet access devices. It becomes easily visible with a minimum endeavor of resizing, panning, and scrolling across a variety of devices like Desktop, Laptop, Smartphone, Tablet, iPod, etc.

To do so, professional web designers and website developers use flexible layouts, flexible images, CSS3, Bootstrap, media queries, fluid, and proportion-based grids. Responsive web pages are smart enough to detect the visitor’s screen size and orientation. It can adopt the changed layout accordingly.

Include a viewport meta tag

The viewport is a virtual area followed by the browsers. It helps search engines to determine how every piece of content is scaled and sized on a web page. It tells a browser that your web pages need to fit the available screen sizes. Using it in the header section is always good and advisable.

Use high-resolution images

It is always advisable to use high-resolution images. It will ensure better user’s experience and high standard. The latest smartphones are using high-definition screens. These need a high-resolution image that is nearly double of a desktop resolution. Getting high-resolution images helps you avoid blurred images and other pixel related issues.

Take care of button sizes and font sizes

You must consider button sizes and font sizes. Button sizes and font sizes matter a lot for the smartphones and other mobile devices. The font size must be at least 14px. Similarly, the button size should be at least 44px by 44px (according to Apple’s design guidelines).

The Importance Of Web Development

In today’s world of online preference, it has become very important for a brand to highlight all its positive points on the go. A website always helps a brand in establishing its pillar on the online front. But the fact should not be ignored that only having a website is not the end of the road. Proper measures are required to be adopted in spreading awareness about your website. In that case, web development is all that you need.

Now website development caters to a way in which the awareness is spread among the people about the various products and services that your website efficiently offers. It is basically the best way to convince and influence the audience regarding the features and necessity of your product or services.

Enhances The Communication Path Effectively

Communication and interaction with your clients and visitors is an essential part of your marketing and PR strategy. With the advent of a proper website, this communication scenario becomes much more viable and further provides a way to get in touch with the potential buyers of your products. Now while you are communicating with your clients, always make sure that you collect as much data and content that you can.

For instance, the market preferences of the customers, product preference, choices and so on. Then make it a point to make a particular social blog based on the data that you have collected. Always respond to all the feedback that you get on that blog. In this way, your website would not be a selling strategy for your brand but it would also give you a platform to understand the needs and demands of your audience.

Your Reliability Is On Stake

In most cases, it has been seen that a lot of people have a problem in believing on an online brand. A website in that scenario provides an appropriate way of portraying the credibility of your brand and attracts the interests of the customers. So you should be very careful in the way you handle your website in front of the online world.

A professional representation of the company is always preferred than an informal conduct. With the assistance of website application development, you would get the chance to add all your skills, talents and credentials to a particular website and use it in the best possible way you can.

Improvement Of Your Connectivity

As a brand, you always need to build that connection with your clients and visitors. You need to extend your reach and look out for potential customers anywhere and everywhere. Planning on a suitable website development procedure, you might just end up having an effective platform to pitch for your products and services. Moreover, a website would make your brand even more accessible to the audience with the gradual increase of your high-end exposure and suitable organic traffic on your specific website.

Five UX Features You Must Consider

Today, almost 40% of the world’s population find comfort in buying things online. This makes retail merchants opt for maintaining a vibrant online store besides their customary physical storefronts. But, competition, rather fierce competition is prevalent in eCommerce segment too. While it’s a backbreaking job for them to drive attention of shoppers to their sites, when that’s achieved, pushing them to buy products is another challenge. However, there are quirk ways to ensure that! Besides, focusing on the development of the eCommerce site from the core, here are some prove UX related facts, considering which will help retailers to secure a great number of purchases every day.

Decreased loading time

Just a fraction of seconds delay can cost you a lot by leading to a decrease in conversions by 6-7%. Majority of visitors just leave away a site when it takes more than 3 seconds to load. To make sure you are not losing any visitor because of increased loading time, execute strategies to pace it up. Like better plan for hosting, use of caches, reduction in external scripts, compressed files for images.

Enhanced Product filtering options

Like most eCommerce sellers, you too must be offering an overview of your product stocks at the homepage to let visitors understand the depth of your store. But, what about the chances of them getting the product they need at once? To help them get what they want, funnel all your products into relevant categories. Besides, make the search box hyperactive or sensitive to what visitors type there with typo-corrections, auto keyword suggestions, product recommendations, etc.

Quality Product photos and the right information

An important aspect to consider, it is also the single factor that can directly tempt buyers to click on the Buy button. So, you need to be extra careful about it. Try putting up images that are of high resolutions, can be viewed from multiple angles and is zoomable enough to give viewers the minute details. However, only images aren’t enough. You need to keep your buyers informed about the actual utility they will get from the products, elaborate its features, and also show them the exact price, size charts and colour options (if applicable) alongside.

Bring scarcity factor into play

While everything in this digital world is available at the fingertips, scarcity of goods still scares out people. They fear of missing out a product they need and so they straightway purchase it whenever it’s on sale. So, on your website try including some elements for scarcity like stocks count below the product, flash sale display on the main page with a time limitation for sales.

Trust institution

Security stands as a prior concern for every eCommerce business as they take up personal and financial details of buyers to facilitate online transactions. Trust seals are hence essential in every site to build trust in buyers. Another way is to remain transparent to them about the site’s security policies, by providing them direct links to the customer support and services page.

Gone are the days when retailers used to depend on face-to-face marketing, ad banners, campaigning to lure customers to buy stuff from their stores. Now, with eCommerce, things took 180-degree turn. Retailers now need lesser such ad campaigning efforts but more efforts to put on the web development frontier, especially on UX designing aspects to get customers flocking into their eCommerce sites.

Guide To Make Great Website

In the present times, websites have become the face of most business around the globe. The reason being the digital world that people have started living in. On an average, 98% of adults owning a smart phone spends a considerable amount of time online and whenever there is a need to search for a business type or probably any information, the smartphone or the computer comes to the rescue.

Taking advantage of such a situation, businesses are known to create websites that represents them in the digital platform while ensuring that all possible information is conveyed to the visitors and accordingly can the sales be retrieved.

When it comes to creating a website, there is the need for a good development team who would come up with a complete package right from creating trendy designs to making it a user-friendly website. While bringing along more traffic and increased sales is the motto behind a good website, here is what the developers are known to follow that gives great results.

Analyzing the trends

Website developers are not just updated on the technical aspect of creating a website but also the market trends that makes any website a success. They are known to follow leading websites and how things function. They analyse the reasons behind such a success and how they can imply the same for creating websites for their clients. They know what would be right when it comes to putting inputs for the website and that is when they come up with the perfect plan.

They customize the website

While they follow modern trends in website making, they wouldn’t imply the exact methods in the websites they create. It is something that is against the rules. By taking inspiration from them and customizing it according to your needs, website developers would ensure that you have a website that is made solely to suit your company and its products and services. This would give a sense of uniqueness while personalizing things the way you intend to portray your business to the audience.

They follow the needs of viewers

This is where artificial intelligence plays an active role where data science is known to help developers acquire information based on user data as well as the type of browsing that the masses undertake. This helps in know what the viewers look out for and that is what helps in coming up with the right type of website. Following old trends is no more the ‘in’ things to stay out of the league. Everyone follows modern trends and that is what all developers do.

Simple coding procedures

Complex coding is something that not everyone would understand. There is the need to make online browsing really simple as the masses lack patience. They do not have the time to browse through multiple pages and layers of a website and unless they find the exact thing that they are looking for, they would move on to the next relevant website. This would create trouble for the website traffic and thus isn’t a good idea to follow.

While these are the things that website developers pay attention to, you are to select someone who has the right expertise to help you with a great website.

How To Avoid 404 Not Found

That beautiful website you worked so hard on and checked 12 times for glitches before launching harbors a sleeping saboteur. For reasons unknown and mysterious, what once worked will break. And you don’t even have to be in the room.

That perfect image you finally found for your best blog post this month will, instead of the sun glinting on the sea, appear with a blank rectangle framing a question mark.

No sun. No sea. Fail.

Broken links, missing images, videos that won’t play and products you no longer offer but live on your site all have one thing in common: they drive people away from you, but first they annoy them.

One way to sooth the sting of those frustrations is to get creative with your 404 or “error, page not found” page.

Do you know what yours looks like right now? If you do, is it branded?

If yes, you get an A for effort – and there is more to do.

The goal of the page is to assuage and apologize – sort of – for something that could be your fault. They also could have typed the URL in wrong, but let’s discard our need to be right just this once. The seeker has reached an impasse and you have the chance to show them an alternative route to enlightenment. You’ll be the hero of the moment!

Here are 5 things your 404 page can do – the first two are musts.

  1. Brand the page. Write the message in the voice you use in all of your communication.
  2. Include a link to your home page or include your site’s navigation at the top
  3. Use humor because this is a situation that calls for levity people
  4. List a couple of reasons they might have landed there: A link broke, we removed the thing you were looking for, the dog ate it.
  5. Suggest they read one of your best blog posts – with image – then link to it

Here are 4 of my favorites from around the web, so you’ll get an idea of the different ways this important and often-neglected page can make a difference for your business:

    • Hubspot
      It’s branded, they have their nav bar at the top, and they own that something went wrong on their end and ask for your patience while they “put things back together.” Then they direct people to their blog, product page, and offer a link to a free demo.
    • The Onion
      If you don’t know the onion but you love satire and need a good laugh about the current state of world affairs, subscribe to their newsletter. You’ll get a sense of their sarcastic wit from their error page. So well done. And they offer a phone number for customer service on top of linking to their homepage.
    • Dave Barton
      Is a blogger and writes his like a dating ad. Sometimes just getting the message that you’ve gone somewhere in error works.
  • Amazon
    Who doesn’t like a cute dog? Sure to soothe savage searchers. What else they do well is the navigation at the top, a link to the home page, and a link to meet “the dogs of Amazon.” Who knew they had dogs but it’s a great engagement tool.

Speaking of broken links, here are two services that will detect broken links and other potential problems: Link Patrol, which is priced as a one-time fee, and Screaming Frog SEO Spider, which has a free and paid version. Those are not affiliate links and I have not used either, but I am going to go with Link Patrol because for $50 to crawl my site and update-check it every time I add something for one year, it’s a bargain.Let’s wow and love on those who seek to learn more about us and our services, not drive them mad. Things will break and servers will go down. By taking the time to be a wee bit entertaining, we are making the broken world a better place.