Today, almost 40% of the world’s population find comfort in buying things online. This makes retail merchants opt for maintaining a vibrant online store besides their customary physical storefronts. But, competition, rather fierce competition is prevalent in eCommerce segment too. While it’s a backbreaking job for them to drive attention of shoppers to their sites, when that’s achieved, pushing them to buy products is another challenge. However, there are quirk ways to ensure that! Besides, focusing on the development of the eCommerce site from the core, here are some prove UX related facts, considering which will help retailers to secure a great number of purchases every day.
Decreased loading time
Just a fraction of seconds delay can cost you a lot by leading to a decrease in conversions by 6-7%. Majority of visitors just leave away a site when it takes more than 3 seconds to load. To make sure you are not losing any visitor because of increased loading time, execute strategies to pace it up. Like better plan for hosting, use of caches, reduction in external scripts, compressed files for images.
Enhanced Product filtering options
Like most eCommerce sellers, you too must be offering an overview of your product stocks at the homepage to let visitors understand the depth of your store. But, what about the chances of them getting the product they need at once? To help them get what they want, funnel all your products into relevant categories. Besides, make the search box hyperactive or sensitive to what visitors type there with typo-corrections, auto keyword suggestions, product recommendations, etc.
Quality Product photos and the right information
An important aspect to consider, it is also the single factor that can directly tempt buyers to click on the Buy button. So, you need to be extra careful about it. Try putting up images that are of high resolutions, can be viewed from multiple angles and is zoomable enough to give viewers the minute details. However, only images aren’t enough. You need to keep your buyers informed about the actual utility they will get from the products, elaborate its features, and also show them the exact price, size charts and colour options (if applicable) alongside.
Bring scarcity factor into play
While everything in this digital world is available at the fingertips, scarcity of goods still scares out people. They fear of missing out a product they need and so they straightway purchase it whenever it’s on sale. So, on your website try including some elements for scarcity like stocks count below the product, flash sale display on the main page with a time limitation for sales.
Security stands as a prior concern for every eCommerce business as they take up personal and financial details of buyers to facilitate online transactions. Trust seals are hence essential in every site to build trust in buyers. Another way is to remain transparent to them about the site’s security policies, by providing them direct links to the customer support and services page.
Gone are the days when retailers used to depend on face-to-face marketing, ad banners, campaigning to lure customers to buy stuff from their stores. Now, with eCommerce, things took 180-degree turn. Retailers now need lesser such ad campaigning efforts but more efforts to put on the web development frontier, especially on UX designing aspects to get customers flocking into their eCommerce sites.